ZENSPIRATION
an ancient technology for profound relaxation, energetic healing
& enlightenment
Business Vision
The new age marketplace is replete with speakers, books, tapes, gadgets that each
TALK ABOUT the need to find profound states of relaxation to promote health and
balance. In every case, the HOW can never really be communicated in words. The simple reason is twofold. The left hemisphere of the human mind that processes words and IS NOT where
the experience of timelessness occurs. Secondly, the experience of timelessness
is not about WHAT is done, it is more about WHAT IS NOT DONE.
This concept is perplexing at best to Western audiences who would like to
assume that some ACTION is required to reach any goal. The product is designed
to produce profound conscious states BEYOND RELAXATION,
for those that do not have the 10 years or so to master an eastern art like Tai-Chi, YOGA or meditation.
With a verbal history dating back 18,000 years, near the area of Tibet and Nepal today, the Bon Shamans of that time practiced an ancient art of Sound Entrainment. Using the mathematically perfect sounds and vibrations of certain sacred instruments it was found that with no training whatsoever, common people could achieve the deep altered states of being in which participants easily found profound relaxation, energetic healing and life altering enlightenment experiences.
After 30 years of research and development, the Zenetech ZERO G SOUND RECLINER brings the ancient sounds and vibrations to your home, office, spa or therapists office.
" Sound is the medicine of the future"
... Edgar Cayce
Company Goals
The companies' goals are to complete the testing of the ZERO G Chair and bring it to market with the training and support materials necessary to make this breakthrough technology to the mainstream new age market.
Marketing Strategies
The target market for this product includes yoga studios, day spa's and offices of chiropractors, acupuncture physicians, and holistic/alternative wellness practitioners. Plans for outright sale, franchised (Ceragem type) Zenentech Balanced Life retail stores, or lease/option/profit sharing plans for professional practitioners are being considered.
Sales Objectives
Using a base cost figure of $700 including electronics....reselling for $2900 outright.....conservatively doing 20 average sales /mo in first year = $44,000 gross/month not counting sales commissions. The first year should yield $530,000 gross sales not counting sales commissions.
Startup Capital Requirements
It is estimated that a $200,000 initial investment would fund startup activities. Within 60 days the company believes that with another $100,000 the company could launch a direct marketing campaign, where sales follow-up is conducted on a private coach making marketing runs to leads generated by the mail, phone campaigns.
Startup Capital Uses
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Production manufacturing facilities and outsourcing contracts for recliner/electronics
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Startup Advertizing, Direct Marketing Costs
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Initial costs of production run of 10 units
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Management and office operations
Work Completed
Over the past 2 years a number of prototypes of this technology have been tested with hundreds of consumers in private sessions. The facts are clear. Without complicated instruction or practice, the immersive experience of the Zenentech Sound Entrainment Programs combined with electronic tactile transducer can deliver the requisite "nonverbal space" for the deep inner experiences people want and are seeking when they engage new age disciplines.
Key Personnel & Partnerships
Blane Land has practiced Chi-Gong (the ancient pressure/release healing art) for over 30 years and is a Certified Master of Sound Healing. Although he no longer practices hands on Chi-Gong in Florida, the depth of his training and experience allows him to bring new perspectives and fresh presentation of Tibetan Sound Therapy to his audiences. In the last several years he has conducted 80 public appearances and more than 500 private sessions.
Blane is also a former Deloitte and Touché software architect & MS Federal contractor. With 25 years of corporate America management consulting experience, his expertise in web related technologies has led him to use the tools of Sharepoint, Flash and other web related video publishers critical to selling this product. As such, the web site for this project can be done in weeks instead of months. Please see http://www.ancientforces.com